Reseller vs affiliate
Proxy reseller vs affiliate program is a choice between owning the customer and earning a commission. Resellers buy wholesale and set their own prices; affiliates send buyers to a provider and earn a share of what they spend.
Quick answer
Choose a proxy reseller program if you want your own brand, your own prices and recurring margin on every renewal, and you can handle payments and support. Choose an affiliate program if you only want to refer buyers with a link and earn commission without support work. NobleProxy offers both: a self-serve reseller API and a 25% affiliate commission on a referral's first purchase, paid as account balance.
Proxy reseller vs affiliate program is a choice between owning the customer and earning a commission. Resellers buy wholesale and set their own prices; affiliates send buyers to a provider and earn a share of what they spend.
Choose a proxy reseller program if you want your own brand, your own prices and recurring margin on every renewal, and you can handle payments and support. Choose an affiliate program if you only want to refer buyers with a link and earn commission without support work. NobleProxy offers both: a self-serve reseller API and a 25% affiliate commission on a referral's first purchase, paid as account balance.
| Factor | Reseller program | Affiliate program |
|---|---|---|
| Who owns the customer | You | The provider |
| Who sets the price | You | The provider |
| Brand customers see | Yours | The provider's |
| Income | Margin on every order and renewal | One-off commission on referred purchases |
| Upfront money | Prepaid supplier balance | None |
| Payments and support | You handle them | The provider handles them |
| NobleProxy terms | Self-serve API key, public prices, balance from $10 | 25% of the referral's first purchase, paid as account balance |
Facts last reviewed 2026-11-07.
A reseller earns the difference between retail and wholesale price on every order and every renewal it bills. An affiliate earns a commission on purchases made through its link, under the provider's terms. The NobleProxy affiliate program pays 25% of a referred customer's first purchase as account balance, under the published affiliate terms.
Resellers take payments, answer support, handle refunds and keep a prepaid balance with the supplier. Affiliates create content or recommendations and nothing else. The extra work is the price of controlling the brand, the price and the customer list.
Move to reselling when buyers start asking you for support, when you want to bundle proxies into your own product, or when your audience is large enough that margin on renewals beats one-off commission.
Usually per customer, because a reseller keeps the margin on every renewal while NobleProxy's affiliate commission applies to the first purchase. Reselling also needs more work: payments, support and a supplier balance.
Yes. Share your referral link for affiliate commission and use the reseller API to sell under your own brand.
NobleProxy does not require a company or approval to create a reseller API key. Your own payment provider may have its own requirements.
Resellers support their own customers. Referred customers of an affiliate are supported by the provider.
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